SEARCH ENGINE OPTIMIZATION (SEO), NOUN: THE PROCESS OF MAXIMIZING THE NUMBER OF VISITORS TO A PARTICULAR WEBSITE BY ENSURING THAT THE SITE APPEARS HIGH ON THE LIST OF RESULTS RETURNED BY A SEARCH ENGINE
Search engine optimization is one of the most misunderstood elements of brand awareness, digital presence, and ultimately, profit. It is remarkable how much SEO can do for a business – yet, many businesses are wary to invest in it. This “fear of the unknown” is understandable, but it also keeps businesses from maximizing their profit. SEO is complex and often difficult to understand. Here are some numbers to break down the importance of search engine optimization:
Our SEO Approach
Search engines crawl web pages on a regular basis with complex algorithms that look for many different factors. When beginning an SEO campaign, we first aim to understand how each of these factors applies to your brand and offer unmatched services by addressing every issue at once. We believe that an all-out approach must be taken in order to obtain the results needed.
SEO Analysis. In this stage, we will examine your website very thoroughly, from the basic aspects all the way into the deep coding structure. From this report, we will develop a plan of action for what needs to be done to make your website “Google friendly” and allow it to show up closer to the top of search results.
In-Depth Keyword Analysis. In this report, we will provide extensive research behind any and all keywords related your industry, target demographic area, and target market. Through analyzing the data related to these three aspects, we compile an extensive list of the keywords that we will be using to propel your business up on search engine results.
Optimization of Images and Content. We optimize the images on your website by adding proper keywords. This task essentially tells search engines what the images on your website contain. In addition, our content writers analyze all written content on your site and add in the proper researched keywords to better optimize it for search engines.
Building Backlinks. When grading your page, search engines look for how many links on the internet point back to your page – these are called backlinks. More importantly, search engines look for how many of these links come from pages with a high domain authority – well-known, respectable sites with a lot of traffic.
Configuration of Google Analytics and Google Webmaster Tools/Search Console. By configuring these tools properly, we are able to obtain crucial insights and tools to increase your online presence.
The Benefits of Google Analytics Include…
- Monitor daily traffic. Calculate the amount of users that visit your site daily
- Track acquisition. Observe how each visitor to your site gets there – for example, from specific search engines or links
- Monitor bounce rates. Observe how long users remain on your page and seeing at which point they leave your site so we can adjust accordingly.
- Analyze Target Market. Monitor the geographic locations of all users to better target potential customers.
Our services are customized for each client to include other aspects that allow us to optimize your site based on our data.